Lavash is a volcano-shaped package for a shower set. The design features all stages of volcanic activity - dormant, active, and extinct. Even the typography mimics volcanic eruptions.
"When I was researching different elements of nature I was really inspired by the juxtaposition of the restorative parts of volcanoes," says
At PIDA, design students from universities and colleges from seven countries compete with their creative packaging designs. The competition is organized as five separate events: the
Every year, the contestants get a new brief. At PIDA 2022 the title of the brief is "It's a Wild Life", encouraging the students to find inspiration in nature for their packaging concepts. As for
More awards
Besides the PIDA Gold Award, three other prizes were presented - for innovation, user friendliness, and sustainability. The winners were selected by a jury of prominent industry professionals, who were amazed by the overall high quality level of the entries.
"We discussed and debated the entries and length before determining the winning team in each category," says chairman of the jury
The award for Highest Level of Innovation went to "Ch'I", designed by
The Highest Level of Sustainability prize was awarded to "S/HAVE", a package design for a razor kit. The jury's motivation read: "This entry worked to effectively raise awareness about ocean waste, find a meaningful use for reclaimed ocean plastics, provide end-of-product-life solutions, and promote gender equality." The design team from
A creative arena for the packaging community
BillerudKorsnäs, the company behind PIDA, arranges the competition in cooperation with leading universities and design colleges in
"No wonder that many industry professionals see PIDA as the highlight of the year", says
For more information, please contact:
Email: anders.gathu@billerudkorsnas.com
Email: lena.dahlberg@billerudkorsnas.com
Email: louise.wileenbjarke@billerudkorsnas.com
About PIDA
For the 17th consecutive year the international packaging design competition PIDA (Packaging Impact Design Award) is arranged by BillerudKorsnäs. Around 350 design students from
*Unfortunately PIDA China will be cancelled due to the Covid situation in
Read more about PIDA here: pida.billerudkorsnas.com/. And you can follow us in social media:
Facebook: facebook.com/PIDAcommunity/
Instagram: @billerudkorsnasworld
LinkedIn: @BillerudKorsnas
Twitter: @BillerudKorsnas
Pinterest: @BillerudKorsnas
https://news.cision.com/billerudkorsnas/r/new-york-student-won-billerudkorsnas--packaging-design-competition-pida,c3572738
https://mb.cision.com/Main/66/3572738/1583455.pdf
https://news.cision.com/billerudkorsnas/i/pida-lavash-22,c3052454
https://news.cision.com/billerudkorsnas/i/pida-shave-22,c3052455
https://news.cision.com/billerudkorsnas/i/pida-chi-22,c3052456
https://news.cision.com/billerudkorsnas/i/pida-grace-22,c3052459
https://news.cision.com/billerudkorsnas/i/pida-emilyfrieden-22,c3052464
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