Black Knight, Inc. announced that Homestar Financial Corporation is implementing Surefire, Black Knight's award-winning, mortgage-specific customer relationship management solution and marketing engine. The company explored several solutions and ultimately chose Surefire for its powerful automation and superior borrower outreach tools to support its mortgage professionals. With the Surefire CRM, HOMESTAR's mortgage loan originators will have access to tools that help thousands of mortgage professionals win new business, drive repeat business, and benefit from referral business.

With intuitive "set-it-and-forget-it" workflows and top-rated, mortgage-specific content, HOMESTAR's mortgage loan originators can effortlessly maintain and deepen their connections with their borrowers. The company will also use Surefire to support outreach efforts with prospective employees and business clients using the single platform. Surefire is designed to engage the borrower with timely, relevant outreach throughout the many milestones of the loan process, and to create a customer-for-life experience.

It enables other participants involved in the transaction – such as real estate agents, MLO assistants, and title insurance agents – to communicate status and share updates, all while educating the borrower with dynamic videos and content specific to each step of the mortgage process. Surefire works alongside numerous loan origination systems (LOS) and is seamlessly integrated with the Black KnightEmpower LOS, a powerful, all-in-one loan origination platform. This "lights-out" integration will offer greater support for mortgage lenders to power retail, home equity, wholesale, correspondent, and direct-to-consumer channels through the loan application process and beyond.

As loans are set up within Empower and moved through the loan application process, the data is automatically shared with the Surefire software to take advantage of the platform's unparalleled marketing capabilities.