The owner of Butlin's is preparing to put it up for sale amid a boom in British staycations, sparking a potential bidding frenzy for the country's best-known chain of holiday camps. Sky News has learnt that Bourne Holidays Limited (Bourne Leisure) recently picked investment bankers to conduct an auction of Butlin's in 2022. Bourne Leisure, which is run by chief executive Paul Flaum, is said to have decided that Butlin's is sub-scale and therefore non-core to its growth plans. Rothschild is understood to have been retained by Blackstone Inc. (NYSE:BX) and Bourne to oversee the Butlin's sale. Blackstone declined to comment on November 27, 2021.