Blue Apron Holdings, Inc. announced that Amit Shah, former President and Chief Marketing Officer of 1-800-Flowers.com, has been appointed to its Board of Directors, effective March 7, 2022. Mr. Shah will bring over two decades of e-commerce and direct-to-consumer marketing expertise as the company continues to build out its marketing, technology, customer acquisition, and user experience as part of its accelerated growth strategy. From 2020 to 2021, Mr. Shah served as President of 1-800-Flowers.com, where he was responsible for leading the overall management of the brand.

Mr. Shah has been appointed to serve as a Class I director with a term expiring at the 2024 annual meeting of stockholders. Mr. Shah will also serve as a member of the Board's Audit Committee.