Unrivaled Brands, Inc. announced a strategic move in its leadership with the appointment of Matt Barron to its Board of Directors. His appointment marks another key step for the Company, reinforcing its commitment to experienced leadership and strategic direction and complementing an already deep bench of cannabis, operational, and financial expertise. Matt Barron steps into the Director role with a focus on guiding the Company?s growth and strategy.

Since 2017, Mr. Barron has championed the cannabis industry ? co-founding 12/12 Ventures, LLC, a cannabis-focused venture capital firm, serving as Vice President at Mesh Ventures, LLC, which invested in 12 cannabis firms across the cannabis supply chain, and serving as a board member of Cookies Creative Consulting & Promotions, Inc., a globally recognized cannabis brand. Additionally, his diverse background spans roles as a start-up founder, healthcare operator, and an early-stage growth strategist.

Mr. Barron graduated from Denison University and holds an MBA from the University of Chicago, Booth School of Business.