Bluma Wellness announced the appointment of Ryan Martin as Chief Commercial Officer, effective immediately. Martin most recently served as Chief Sales Officer of Global Sales at Foley Family Wines. As Chief Commercial Officer, Martin will be responsible for Bluma Wellness' commercial operations including pricing architecture, branding, marketing and the implementation of sales and commercial strategies. Martin brings unique expertise to the Company in the areas of national three-tier distribution, distributor management, commercial planning, field sales management, strategic planning, brand marketing, shopper marketing, and global sales.