The holiday season is coming up again. Make sure your international holiday marketing program is in place to deliver the best-in-class shopping experience. Here are some tips:

  • Offer promotions-Offer promotions and/or discounts on shipping, taxes, and products. Don't forget to set up your exclusions and inclusions as conditions for these promotions.
  • Upgrade shipping-Extend your holiday season by turning off the standard shipping option and auto-upgrade to Express shipping. This small investment can significantly increase sales.
  • Include promotions in order-related emails-One of the easiest ways to further engage your customers is by embedding marketing banners in all international order-related emails.

With the right timing and country tailored efforts, you can set yourself up for a successful season of opportunity to grow your global sales.

Use Borderfree's 2015 holiday checklist to make sure you're covering every element with your international holiday selling strategy.

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