Following the successful opening on the first Song Fa restaurant in Shanghai Jing An Kerry Centre on 28 January 2018 where it averaged RMB 1 million in sales monthly, BreadTalk Group and Song Fa Holdings opened its first restaurant in Northern China, Beijing APM Mall on January 5. This is also the fourth restaurant opened following the signing of the joint-venture agreement between BreadTalk Group and Song Fa Holdings on 3 July 2017. Beijing APM Mall was developed and opened in 1998. Consisting of a shopping mall and office building, it is favoured by international brands such as Nike, Zara including China's first duplex GAP store. It has a total area of 120,000 square meters and is located at the no 1 street of China, Wangfujing. Its reputation as Beijing's commercial centre harkens back to the Qing Dynasty. This iconic street combines tradition, modernity, culture and commerce to perfection.