Bridgeline Digital, Inc. announced that Tom McGourty will serve as EVP of Partnerships and Strategic Alliances. In this role, McGourty will act as an executive-level ambassador to new Bridgeline customers, as well as spearhead the expansion and continuum of the company’s channel partner program. McGourty most recently held the title of EVP of Business Development during his decade-long tenure with the digital experience platform provider. McGourty’s new position ensures proper executive sponsorship for all valued customers to ensure the company understand their needs and innovate its products to create the most value possible. Tom will organize and lead user conferences and establish other channels for communication across its larger network of customer partners to further drive value and foster innovation. Additionally, Tom’s deep knowledge of the Unbound platform, as well as his longstanding relationship with Bridgeline’s customers, uniquely qualifies him to build a network of strategic partners to support the company as it continues to grow through both strategic acquisitions and organically-gained new business. The Unbound Partner Channel will consist of partners of varying capacities, including agencies with implementation and strategy experience as well as technology partners with complimentary technology offerings that could add incremental value to the digital experiences powered by the Unbound platform.