Broadcast International announced today the appointment of Kevin Lawrence as Vice President of Enterprise Sales. With the U.S. based Enterprise IP Video market poised for exponential growth in the next 18 months, Lawrence will direct the company's enterprise revenue generation efforts by developing and managing the sales organization. He will also be charged with managing strategic partnerships and ensuring comprehensive solution delivery with a focus on extreme customer satisfaction.

Lawrence is a seasoned executive with extensive experience serving multiple markets; including commercial, federal, corporate learning, and International. He is adept at building new teams, forging industry partnerships, and expanding market coverage by building innovative distribution models.

Lawrence joins Broadcast International after fulfilling successful executive roles with Luxul Wireless, Hughes Network Systems, and Helius. He received a Bachelor of Science degree in Business Administration from Strayer University.

?We are thrilled to have Kevin join our team,? said Rod Tiede, CEO of Broadcast International. ?His deep experience in the digital signage marketplace will add credibility and strength to our company. With our recent customer wins, Broadcast International now has the one of largest networks of digital signage end points in the country. Kevin will be in a position of great strength to replicate this success with new customers and partners.?

About Broadcast International

Broadcast International is a leading provider of video-powered broadcast solutions, including IP, and digital satellite, Internet streaming and other types of wired/wireless network distribution. BI's patented CodecSys software is a breakthrough, multi-codec video compression technology that cuts video bandwidth requirements over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of applications such as streaming video to cell phones, and offers unprecedented price/ performance benefits for existing applications such as HD video. This software is also at the heart of the BI Network?.

The BI Network? from Broadcast International enables companies of all sizes to create their own personal broadcast channel to distribute rich media content to their customers, partners, and employees. Video content flows to interactive digital signs, corporate end points, training seminars, and many other end points. This interactive digital network now boasts the greatest numbers of interactive sites than any other in the industry.

Broadcast International is a public company (OTC BB: BCST) headquartered in Salt Lake City, UT. For more information, visit: www.brin.com and www.codecsys.com.

Forward-Looking Statements

All statements in this news release that are not based on historical fact are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). While management has based any forward-looking statements contained herein on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties, and other factors, many of which are outside of our control, that could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not necessarily limited to, those set forth under the caption "Additional Factors That May Affect Our Business" in the Company's most recent Form 10-K and 10-Q filings, and amendments thereto. In addition, we operate in a highly competitive and rapidly changing environment, and new risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise any forward-looking statement.

PR Contact:
Broadcast International
Steve Jones, 801-562-2252
stevej@brin.com