Burger King Corp. (NYSE:BKC) today announced that Pitch Inc., an award winning integrated marketing agency, has been selected to be the company's advertising agency of record for its youth and family marketing business, effective July 1, 2010. Pitch has served as BKC's general market and youth and family promotions agency of record since January 1, 2008.

?We have worked with Pitch for several years in a variety of capacities and have been extremely pleased with their work. We believe Pitch is an agency partner with fresh thinking that understands our brand and the goals we are trying to achieve with the youth and family market,? said Mike Kappitt, BKC's chief marketing officer, North America. ?Pitch has been an integral part of the BURGER KING® family and we look forward to this new chapter in our partnership.?

The relationship between the two companies has yielded many successful marketing campaigns, including tie-ins with Summit Entertainment's The Twilight Saga: New Moon and Eclipse films and Marvel's Iron Man 2. Pitch is currently leading the planning and development for BKC's upcoming fall promotion with Microsoft's Kinect? for Xbox 360®.

In their expanded role, Pitch will continue to utilize its skills as a hybrid creative group and idea think tank to deliver comprehensive advertising strategies and executions for the BURGER KING® brand's youth and family consumers.

?We love to think about our clients' challenges strategically, creatively, and holistically,? said Jon Banks, Principal at Pitch, ?and we are thrilled to expand our partnership with Burger King to include advertising for its youth and family target.?

ABOUT BURGER KING CORPORATION

The BURGER KING® system operates more than 12,100 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest corporations and in 2010, Standard & Poor's included shares of Burger King Holdings, Inc. in the S&P MidCap 400 index. BKC was recently recognized by Interbrand on its top 100 "Best Global Brands" list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's website at www.bk.com

ABOUT PITCH, INC.

Pitch is a hybrid marketing group consisting of an idea think tank and a creative agency, delivering nowtice? brand advertising and promotions for global brands and entertainment companies. Nowtice?, a literal combination of ?now? and ?notice?, is Pitch's trademarked marketing capability designed to create breakthrough marketing programs that impact pop culture. Among the company's clients, Pitch is an Agency of Record for Burger King Corporation and NBC Entertainment while also working with Hasbro, Nickelodeon, Kmart, and Sega. Pitch was founded in 2007 is located in Culver City, CA. For more information, please visit the company's website www.thepitchagency.com

The Rose Group
Claire Gendel, 310-280-3710
Claire@therosegrp.com