BurgerFi®, owned by BurgerFi International, Inc. is ready for prime time at the South Beach Wine and Food Festival. The better burger brand is aiming to defend its crown of The Very Best Burger at SOBEWFF Burger Bash hosted by Rachel Ray on February 22, 2024, with a brand-new Prime Rib Burger that will be unveiled at the competition. To celebrate the newest product launch, BurgerFi will hold a special "Prime Day" deal on February 28, 2024, with a $6 Prime Rib Burger with the purchase of a Coca-Cola Freestyle Beverage, at participating restaurants only.

The new Prime Rib Burger was developed in the new BurgerFi Better Burger Lab, where the culinary team perfected the recipe and made it competition-ready for the SOBEWFF Burger Bash. The Prime Rib Burger features a creamy French Onion Dip as the base and signature premium, Angus Beef topped with American cheese and grilled onions, then piled high with Au Jus dipped Prime Rib and a creamy chef-crafted horseradish sauce. It epitomizes the BurgerFi standards for creating exceptional products.