Cafe24 launched automation service ‘Recipe’ for e-commerce stores. Recipe is a service that allows easy automation of online stores’ business key operations. Through the service, online businesses are able to easily take care of repetitive yet important tasks more efficiently. Adoption of such systematic operation enables businesses to free up resources for focusing on more productive and creative work. Automation can minimize repetitive tasks that previously required constant human attention, including marking products with a ‘sold out’ tag once inventory runs out; sending text alerts when requests for returns are submitted; resetting of product specifics when restocked; managing customers and orders; and categorizing products. Recipe can be integrated with other external programs to provide more sophisticated automation. Integration is possible through API (Application Programming Interface) with Google Sheets, Telegram, and apps featured in Cafe24’s App Store.