Capgemini : Green opportunity

In an ideal world, most would agree that sustainable development should focus on adequately meeting the needs of the present - without compromising the ability of future generations to meet their own needs. But what if we're looking at this all wrong?

What if there were a sustainable way forward that didn't require compromise - now or in the future? It turns out that organizations that can unify their approaches to sustainable development and achieve high ESG (environmental, social and governance) ratings can reap a wide range of immediate and sustained benefits, while also helping foster a better world for future generations.

These benefits include:

• Driving short and long-term business growth
• Attaining lower cost of debt and equity
• Improving financial performance while fostering brand value.

3Ps for sustainability: People, planet, and profit

At its core, strong sustainable development relies on shared value concepts. When your people's values are aligned and focused on a shared goal, it really is possible to "do well" by "doing good". A successful strategy here will focus on a triple bottom-line model - the 3P approach - that is centered on people, planet, and profit. For example, Lego's organization-wide push for sustainable packaging is not only helping to foster a greener future for the children who enjoy their toys, but it's also resulting in big cost reductions and heightened profitability.

This is the 3P approach in action. Harnessing this approach is key in changing the way we do business for the better - while ensuring that all development is carried out with due consideration for the carrying capacity of the environment.

There are a wide range of growing sustainability challenges, which include rising green-house gas emissions, depletion of natural resources, growing urbanization, and rapid deforestation and loss of biodiversity. To help curb the effects of these challenges, it is essential for all of us to rethink our current business models and shift to doing business in a much more sustainable way.
Additionally, society is becoming increasingly conscious of the severity of the situation and many consumers are voicing their desires for brands that employ proactive initiatives that address sustainability challenges and leverage technology that is aligned with the United Nations PSR (Pressure-State-Response) framework, for example.

Sustainable IT and the future of your business

When it comes to IT, there's huge potential for the future of the planet - and your future business - in shifting towards sustainable IT development. Integrating a deep focus on sustainability throughout your organization and IT function with initiatives that are wholly adopted can help you transform into greener, happier, and more profitable business.

Sustainable Enterprise IT Transformation with ADMnext is ADMnext's spotlight on sustainability that can help you build a cleaner, more profitable future. Essentially, we work with you to radically transform your business with a three-pronged approach that focuses on the operations, technology, and culture of your Enterprise IT.

To learn more about Sustainable Enterprise IT Transformation with ADMnext and what we can do for your business, drop us a line here.

Author

Biplab Biswas, Vice President and Business Insightful Services Lead, Capgemini