Capgemini SE announced its e-commerce transformation engagement with Emergency Medical Products (EMP), an online provider that specializes in the distribution of medical and safety supplies to businesses, first responders and other healthcare professionals. The site, BuyEMP.com, was delivered in six months to meet increased safety and preparedness concerns. In addition to a lift in conversions, the average order value (AOV) is up by almost 30% since launch. To evolve the customer experience and create an omnichannel shopping journey, Capgemini’s DCX team implemented SAP Commerce. The new site includes revamped product detail pages highlighting product features and inventory status which helps reduce service inquiries and resolution times as customers have full line of sight into product information. Streamlined site navigation is mobile-optimized and includes a smoother path-to-purchase and checkout functionality, driving an increase in conversion and average order value (AOV). Capgemini also brought efficiencies to EMP’s loyalty program, EMP Rewards. The points-based system encourages customers to make purchases on the site to accrue points for future product discounts. The SAP solution enables new promotional capabilities for customers, including action-based points for filling out a survey. Customers can also view their loyalty status and track points in an interactive dashboard. The program has proven to be a key business driver with a significant uptick in engaged and repeat customers.