Collaborate Corporation Limited announced that it has appointed respected automotive industry veteran Paul Morris as Strategic Advisor to the Board. He has had a long and distinguished career in the automotive industry in Australia and Europe working in a number of senior strategy, operational and sales roles with leading companies. Most recently he was chief operating officer of the ASX-listed Automotive Holdings Group Limited, Australia's largest automotive retailer with 183 franchised dealerships representing 27 automotive manufacturers. His role included responsibility for mergers and acquisitions, mobility evolution, digital transformation and operational excellence. Previously he was director of operations for Inchcape UK, covering eight countries, 16 brands and employing over 5,000 people. AS CEO of Inchcape Russia, he was responsible for creating a high performance organization with revenues of over USD 1 billion. He was also the managing director from 2005 - 2011 of Autonexus Australia, the entity that has facilitated rental pick ups and returns for DriveMyCar's Subaru and Peugeot collaborations. He joins Collaborate as a Strategic Advisor as its DriveMyCar business unit accelerates its efforts to engage with automotive dealers and manufacturers to help them navigate the ongoing shift in consumer preferences and mobility needs which are increasingly moving online and favoring access to mobility solutions in preference to traditional vehicle ownership.