Cashrewards and ANZ have entered into an agreement to create Cashrewards MaxTM, offering 4.7m ANZ consumer credit and debit card holders the opportunity to enjoy all the benefits of the core Cashrewards program, plus enhanced cashback offers, faster cashback from a range of merchants and exclusive experiences. Cashrewards MaxTM will launch in August 2021, offering ANZ consumer debit and low- fee credit card customers new to Cashrewards the chance to earn card-linked rewards for the first time, while members of ANZ's premium credit card programs will be able to enjoy the benefits of Cashrewards MaxTM in addition to existing program privileges. The new agreement, with an initial term of three years, also creates a framework for further product innovation in coming years with Cashrewards as ANZ's exclusive debit and credit card cashback platform.

The new program enables ANZ to establish a compelling cashback rewards program at minimal cost, while delivering new opportunities for more personalised conversations with customers. Leveraging Cashrewards' core platform, ANZ cardholders will browse offers from 1700 leading brands, receiving cashback when they shop online or in-store. Among the brands active on the Cashrewards platform are Apple, Myer, Liquorland, Adidas, Bonds, Target, Booking.com and The Iconic.

The Cashrewards MaxTM proposition will be showcased prominently in ANZ's digital banking channels, while the partners will jointly invest in a multi-million dollar marketing campaign to launch and explain the benefits of the new program.