Castellana Properties Socimi S A : launches the "Date al Play" campaign to combat sedentary lifestyles

• This ESG campaign will be rolled out across all the firm's shopping centres, as well as in Granaita retail park. The main objective is to encourage healthy lifestyle habits and raise awareness on the dangers of a sedentary lifestyle

• The initiative, which will run from September through to November and will involve a number of exercise-related activities and prize draws, is designed to help highlight the benefits of engaging in physical activity

Castellana Properties, the listed specialist retail property company has joined forces with the agency Jumpers to launch a new campaign Date al Play which will see a variety of activities, games and competitions get underway at the firm's shopping centres. The aim of the campaign is to raise awareness on the dangers of a sedentary lifestyle and encourage people in Spain to make healthier lifestyle choices.

This campaign, which is aligned with the company's ESG objectives, forms part of Castellana Properties steadfast commitment to generating a positive social impact on the regions in which it operates, as well as on its employees. In fact, at the beginning of 2022 and for a second consecutive year, the company was certified a Great Place to Work, outperforming the sector average by 16 points thanks to initiatives focused on offering increased flexibility, its hybrid working model and its free GymPass designed to encourage sport among its employees.

The campaign will be rolled out across all of its shopping centres: Bahía Sur (Cadiz) from 7 to 10 September; Puerta Europa (Cadiz) from 14 to 17 September; Habaneras (Alicante) from 21 to 25 September; Los Arcos (Seville) from 12 to 15 October, Vallsur (Valladolid) from 20 to 23 October and El Faro (Badajoz) from 9 to 12 November. The initiative will run from 5 to 9 October at the Granaita Retail Park (Granada).

Anyone visiting the shopping centres on these dates will be able to take part in this campaign which is divided into two phases. Participants must first answer the "Quiz to combat sedentary lifestyles" to rate their level of physical activity. Then, once they have seen how they have fared in the quiz, they will also find out whether they have won one of the thousands of sports-related prizes up for grabs.

The second phase is the "Date al Play challenge", which will see participants ride a static bicycle for two minutes while motivational messages and tips are displayed on a big screen. Once they have completed this challenge, users will obtain a voucher for a complimentary soft drink at one of the shopping centre's restaurants and they will also be entered into the grand prize draw to win an eclectic adventure activity for two.

The company has also set up a special "Meet and Play" website where anyone participating in the initiatives or living in the cities in which the centres are located can look up the sporting activities that will be held in each city and shopping centre.

For Cristina Macarrón, Director of Marketing and Communication at Castellana Properties, "a sedentary lifestyle is the world's fourth most common cause of death, and is responsible for 15% of deaths in Spain, killing an average of 150 people per day. This is why it is so important to raise people's awareness and encourage more active lifestyle habits. As a result, and as a sign of our commitment to ESG, Castellana Properties decided to launch this campaign to help people who live in the regions in which we operate to improve their health and quality of life".