CE Brands Inc. announced the departure of W.K. Wong as Chief Product Officer (effective immediately) and Katica Viscovic as Chief Operating Officer of CE Brands (effective immediately). In light of Mr. Wong's departure, the Board has appointed Sean Croft, presently the Wearbles Product Manager of the Company, as Chief Product Officer and will take over the role immediately working through a transition period with Mr. Wong through March 31, 2023. Mr. Wong will also step down as a director of the Company effective March 31, 2023.

Ms. Viscovic will stay on as Head of Human Resources and Corporate Secretary, and Elaine Pan will assume the role of Chief Operating Officer. Ms. Pan was previously Head of Sales and Operations at the Company's wholly owned subsidiary eBuyNow eCommerce Ltd. and is based out of Hong Kong. The appointment of the above officers is subject to TSX Venture Exchange acceptance.