CE Brands Inc. announced that CE Brands and Motorola Mobility LLC ("Motorola") have signed an agreement under which CE Brands will relaunch the MOTO smartwatch line and launch a new MOTO smartwatch application. The new MOTO smartwatches will be released at price points between USD 50 to USD 100 and available at USD 100 and available at USD 1. The new Moto smartwatches are expected to start shipping within the fourth quarter of 2023. The new software experience developed by CE Brands aims to standardize heart rate measurement across all wearables, thereby allowing consumers to compare their relative efforts between various activity types and levels.