Cegedim has announced the merger, effective April 1, of its subsidiaries Cegedim-Media, a leader in pharmacy and parapharmacy retailer communications, and Futuramedia, a company specializing in digital signage for pharmacies.

These entities are joining forces under the name C-Media, with the aim of achieving synergies and growth. Based in Boulogne-Billancourt, they have already brought their teams together to work on the convergence of their activities and offers.

C-Media will have 3,000 pharmacies equipped with its digital solutions and 10,000 screens. The new structure employs some 230 people throughout France, enabling it to provide growing coverage of the country.

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