Cell MedX Corp. announced that Mr. Dwayne Yaretz has resigned as Chief Executive Officer of the Company. Mr. David Jeffs has been appointed as the new Chief Executive Officer of the Company.

Mr. Yaretz will continue as directors of the Company. Mr. Jeffs had most recently acted as the President and Secretary, and a director, of Live Current Media Inc. Mr. Jeffs acted in those capacities from October 2010 to May 2023, and had also acted as the Chief Executive Officer and Chief Financial Officer and Treasure of Live Current from October 2010 to April 2022. Mr. Jeffs was also the Chief Executive Officer of Live Current from July 2002 through May 2007 and the President and a director of Live Current Media from July 2002 through September 2007.

During his first tenure as CEO of Live Current, it was recognized as one of the fastest growing companies in British Columbia for three years running by Business in Vancouver magazine and as one of the fastest growing companies in Canada for two years in a row by Profit500 magazine. Prior to his position with Live Current, Mr. Jeffs was the president and director of a private corporation trading in consumer goods products. Mr. Jeffs graduated from the University of British Columbia with a Bachelor of Arts where he majored in economics.