Cengage Learning Appoints Daniel Sieger as Senior Vice President of Brand Strategy
April 26, 2016 at 03:00 pm EDT
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Cengage Learning announced the appointment of Daniel Sieger to the role of Senior Vice President of Brand Strategy. In this capacity, Sieger will lead all brand innovation efforts aimed at building meaningful connections between the company and key stakeholders across the academic, business and media sectors. Based in New York City, Sieger will be responsible for the creation and execution of branding initiatives that produce impactful results and achieve strategic goals.
Additionally, he will identify opportunities for meaningful community involvement and establish key partnerships to reinforce company's mission, values and impact. Most recently, he served as the Vice President of Communications at McGraw-Hill Education, where he helped to shape the company's corporate narrative and identity.
Cengage Learning Holdings II, Inc. is a global education technology company. The Company is organized into three core business units: Cengage Academic business, Cengage Work business, and Cengage Select. In the Cengage Academic business unit, the Company integrates U.S. Higher Education, International Higher Education and Secondary Education in order to leverage synergies across these businesses that share content, technology platforms and support services. The Cengage Work business unit services the workforce skills market and includes the Companyâs ed2go and Infosec businesses that leverage all the Companyâs relationships, content, and data to drive growth. The Companyâs third core business unit, Cengage Select, consists of four businesses, English language teaching (ELT), Research and Other (Australia K-12 and Milady), each serving select markets and customers. The Company serves the higher education, secondary education, workforce skills, ELT, and research markets around the world.