Cengage Learning announced the appointment of Daniel Sieger to the role of Senior Vice President of Brand Strategy. In this capacity, Sieger will lead all brand innovation efforts aimed at building meaningful connections between the company and key stakeholders across the academic, business and media sectors. Based in New York City, Sieger will be responsible for the creation and execution of branding initiatives that produce impactful results and achieve strategic goals.

Additionally, he will identify opportunities for meaningful community involvement and establish key partnerships to reinforce company's mission, values and impact. Most recently, he served as the Vice President of Communications at McGraw-Hill Education, where he helped to shape the company's corporate narrative and identity.