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CERNER CORPORATION

(CERN)
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Cerner : Britain's Kantar nears $1.5 billion deal to buy Vista-backed Numerator, sources say

04/19/2021 | 07:05am EDT

LONDON, April 19 (Reuters) - British market research firm Kantar is in final talks to buy U.S. rival Numerator from Vista Equity Partners in a deal worth about $1.5 billion, two sources with knowledge of the discussions told Reuters.

The deal, expected to be announced imminently, will see Kantar taking full control of the U.S. firm which specializes in providing market intelligence and has been backed by buyout fund Vista since 2017, the sources said

Kantar declined to comment. Vista was not immediately available for comment.

Kantar, a former unit of media giant WPP, will use the deal to boost its global presence - particularly in the U.S. consumer panel section of the market - and better compete with rivals including Nielsen and Information Resources Inc (IRI) which share consumer panels as part of a joint venture deal in 2009.

Kantar has faced tough competition in recent years by new industry disruptors including Numerator and Dublin-based e-commerce performance analytics platform Profitero, an industry source said, and needs to grow overseas to remain one of the world's top data analytics and brand consultancy groups.

London-based Kantar is well familiar with Numerator's business model having previously backed InfoScout, a retail-focused market specialist which was sold to Vista-backed Market Track in 2017 and later re-branded Numerator.

Chicago-based Numerator will help Kantar gain access to a wider pool of consumers in the United States where it collects purchasing data from more than a million contributors.

Bain Capital bought about 60% of Kantar in 2019 in a deal that valued the business at about $4 billion while WPP retained a 40% stake.

Were WPP to want to maintain its 40% holding in Kantar it would need to contribute between $125 million and $150 million to the transaction, which it is expected to do, one of the sources said.

Kantar - led by boss Alexis Nasard who took the reins on Dec. 30 - recently pocketed $375 million from the sale of its global health division - headquartered in New York - to U.S. healthcare technology company Cerner in December.

(Reporting by Pamela Barbaglia and Kate Holton; Additional reporting by Paul Sandle; Editing by Edmund Blair and Louise Heavens)


ę Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
CERNER CORPORATION 0.54% 78.54 Delayed Quote.-0.43%
WPP PLC 1.98% 999.2 Delayed Quote.22.45%
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Financials (USD)
Sales 2021 5 803 M - -
Net income 2021 719 M - -
Net Debt 2021 1 045 M - -
P/E ratio 2021 31,9x
Yield 2021 1,01%
Capitalization 23 587 M 23 587 M -
EV / Sales 2021 4,24x
EV / Sales 2022 4,03x
Nbr of Employees 26 400
Free-Float 80,5%
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Number of Analysts 21
Last Close Price 78,28 $
Average target price 80,68 $
Spread / Average Target 3,07%
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Managers and Directors
Brent Shafer Chairman & Chief Executive Officer
Donald D. Trigg President
Mark J. Erceg Chief Financial Officer & Executive Vice President
William E. Graff Chief Information Officer & Senior VP
Jerome Labat Chief Technology Officer & Executive VP
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