The following discussion of our financial condition and results of operations
should be read in conjunction with the financial statements and related notes
included elsewhere in this report and our Annual Report on Form 10-K for the
year ended December 31, 2019. Certain statements in this discussion and
elsewhere in this report constitute forward-looking statements. See "Cautionary
Statement Regarding Forward Looking Information'' elsewhere in this report.
Because this discussion involves risk and uncertainties, our actual results may
differ materially from those anticipated in these forward-looking statements.



Overview



We owned and operated CAKE and getcake.com, a marketing technology company that
provided a proprietary solution for advanced analytics, attribution and campaign
optimization for digital marketers, and we sold this business on June 18, 2019.
We contemporaneously acquired assets from Emerging Growth LLC related to its
cannabis industry focused sponsored content and marketing business, or the CFN
Business. Our initial ongoing operations will consist primarily of the CFN
Business and we will continue to pursue strategic transactions and
opportunities. We are currently in the process of launching an e-commerce
network focused on the sale of general wellness CBD products.



The CFN Business generates revenue through sponsored content, including
articles, press releases, videos, podcasts, advertisements and other media,
email advertisements and other marketing campaigns run on behalf of public and
private companies in the cannabis industry, helping them reach accredited,
retail and institutional investors. Most revenue is generated through contracts
involving a monthly cash payment.



The CFN Business' primary expenses come from advertising on platforms like
Twitter and Facebook and from employee salaries and contractor fees. The CFN
Business' content is primarily produced by a team of freelance writers and video
content is produced through various vendors. The CFN Business also incurs
hosting and development costs associated with maintaining and improving its
website, web applications, and mobile applications. The CFN Business operates
several media platforms, including CannabisFN.com, the CannabisFN iOS app, the
CFN Media YouTube channel, the CFN Media podcast, and other venues. These
properties are designed to educate and inform investors interested in the
cannabis industry, as well as provide a platform for the clients of the CFN
Business to reach investors. The CFN Business distributes content across
numerous online platforms, including the CannabisFN.com website, press releases,
financial news syndicates, search engines, YouTube, iTunes, Twitter, Instagram,
Facebook, LinkedIn, and others.



The CFN Business targets the legal cannabis industry. According to Grand View
Research, the global cannabis industry is expected to reach $146.4 billion by
2025, driven by the legalization of medical and adult-use cannabis across a
growing number of jurisdictions. According to the Marijuana Index, there are
approximately 400 public companies involved in the cannabis industry, which
represents the primary target market of the CFN Business. The CFN Business'
services are designed to help private companies prepare to go public and public
companies grow their shareholder base through sponsored content and marketing
outreach. The success of the CFN Business depends on the legal status of
cannabis, investor demand for cannabis investments, and numerous other external
factors.



The CFN Business competes with other public relations firms for clients, as well
as online publishers for investors. Public relations competition includes
investor awareness firms like Stockhouse Publishing, Catalyst Xchange,
Stonebridge Partners and Midan Ventures. Online publisher competition includes
firms like New Cannabis Ventures, Leafly and High Times. The CFN Business is
regulated by rules established by the SEC, FINRA, and certain federal and state
cannabis regulations.


Our corporate website is: www.cfnenterprisesinc.com, the contents of which are not part of this quarterly report.

Our Common Stock is quoted on the OTCQB Marketplace under the symbol "CNFN."





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Results of Operations for the Three Months Ended September 30, 2020 and 2019





The following are the results of our operations for the three months ended
September 30, 2020 as compared to the three months ended September 30, 2019:



                                                    For the Three Months Ended
                                               September 30,         September 30,
                                                    2020                 2019             Change


Net revenues                                   $      154,369       $       568,992     $  (414,623 )
Cost of revenue                                       128,885               381,277        (252,392 )
Gross profit (loss)                                    25,484               187,715        (162,231 )

Operating expenses:
Selling, general and administrative                   307,069               600,663        (293,594 )
Total operating expenses                              307,069               600,663        (293,594 )

Loss from operations                                 (281,585 )            (412,948 )       131,363

Other income (expense):
Interest expense                                      (13,560 )              (2,514 )       (11,046 )
Loss on extinguishment of debt                        (30,069 )                   -         (30,069 )
Other income                                           10,000                     -          10,000
Interest income                                             2                    19             (17 )
Total other income (expense)                          (33,627 )             

(2,495 ) (31,132 )



Net loss before provision for income taxes           (315,212 )            (415,443 )       100,231
Provision for income taxes                                  -                     -               -
Net loss from continuing operations                  (315,212 )            (415,443 )       100,231
Gain (loss) from discontinued operations,
net of tax                                            (80,422 )               1,113         (81,535 )
Net loss                                       $     (395,634 )     $      (414,330 )   $    18,696




Net Revenues



Subsequent to the closing of the Asset Purchase Agreement with Constellation on
June 18, 2019, which resulted in the sale of our CAKE Business and
discontinuation of our operations previously recorded under this line of
business, our net revenues from continuing operations consists of revenue
generated from customer contracts acquired in the Emerging Growth Agreement
which closed on June 20, 2019. Subsequent to this date, our revenues are
generated from the sale of promotional service packages to customers ranging
from 3 to 6 months. We offer different packages tailored to the type and stage
of the potential customer, such as public companies looking to increase their
shareholder base, as well as private companies potentially looking to go public
and attract capital and publicity. Our revenue for the three months ended
September 30, 2020 and 2019 represents revenue related to this line of business.



Our revenue during the three months ended September 30, 2020 were lower than the
same period in 2019 primarily due to the volume of new contracts entered into
with customers has decreasing due in-part to COVID-19 and the impacts on our
customers and the industry in which we operate. During the three months ended
September 30, 2020, we had 10 contracts in progress whereas we had 31 contracts
during the same period in 2019. We expect these trends to continue for the
foreseeable future.



Costs of Revenue



Our cost of revenue represents costs incurred associated with performing
services under our customer contracts acquired under the Emerging Growth
Agreement. Our cost of revenue for the three months ended September 30, 2020
related to this line of business. Our cost of revenue decreased due primarily to
the decrease in revenues during the three months ended September 30, 2020 as
compared to the same period in 2019. We expect for our cost of revenue to change
proportionately with changes in revenues recognized in future periods.



                                       17
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Operating Expenses



Our operating expenses for the three months ended September 30, 2020 decreased
by $293,594 as compared to the prior year period due primarily to higher legal
and professional fees in 2019 associated with the Asset Purchase Agreement and
the Emerging Growth Agreement, as well as $90,000 of transition expenses paid
pursuant to the Emerging Growth Agreement which did not re-occur in 2020.
Continuing operating expenses presented during the three months ended September
30, 2020 and 2019 reflect administrative expenses associated with payroll,
business insurance, legal and accounting fees that we expect will continue to
incur.


Discontinued Operations





Effective June 18, 2019, we sold substantially all of our assets associated with
the CAKE Business for total proceeds of $20,892,667. During the three months
ended September 30, 2020, we had a loss on discontinued operations resulting
primarily from the loss on foreign currency translation associated with
dissolving our Subsidiary in the UK.  During the three months ended September
30, 2019, we had a small gain from discontinued operations of $1,113 due to
adjustments made to certain accrued liabilities associated with the UK
Subsidiary.



Results of Operations for the Nine Months Ended September 30, 2020 and 2019

The following are the results of our operations for the nine months ended September 30, 2020 as compared to the nine months ended September 30, 2019:





                                                    For the Nine Months Ended
                                                September 30,       September 30,
                                                     2020               2019              Change


Net revenues                                    $      349,071     $       631,712     $    (282,641 )
Cost of revenue                                        414,154             414,726              (572 )
Gross profit (loss)                                    (65,083 )           216,986          (282,069 )

Operating expenses:
Selling, general and administrative                    906,739           1,495,492          (588,753 )
Total operating expenses                               906,739           

1,495,492 (588,753 )



Loss from operations                                  (971,822 )        

(1,278,506 ) 306,684



Other income (expense):
Interest expense                                       (38,055 )            (2,514 )         (35,541 )
Loss on extinguishment of debt                         (30,069 )                 -           (30,069 )
Other income                                            10,000                   -            10,000
Interest income                                             17                 131              (114 )
Total other income (expense)                           (58,107 )            

(2,383 ) (55,724 )

Net loss before provision for income taxes (1,029,929 ) (1,280,889 ) 250,960 Provision for income taxes

                                   -                   -                 -
Net loss from continuing operations                 (1,029,929 )        (1,280,889 )         250,960
Gain from discontinued operations, net of tax          (80,422 )        14,471,162       (14,551,584 )
Net income (loss)                               $   (1,110,351 )   $    

13,190,273 $ (14,300,624 )






Net Revenues



Subsequent to the closing of the Asset Purchase Agreement with Constellation on
June 18, 2019, which resulted in the sale of our CAKE Business and
discontinuation of our operations previously recorded under this line of
business, our net revenues from continuing operations consists of revenue
generated from customer contracts acquired in the Emerging Growth Agreement
which closed on June 20, 2019. Subsequent to this date, our revenues are
generated from the sale of promotional service packages to customers ranging
from 3 to 6 months. We offer different packages tailored to the type and stage
of the potential customer, such as public companies looking to increase their
shareholder base, as well as private companies potentially looking to go public
and attract capital and publicity. Our revenue for the nine months ended
September 30, 2020 and 2019 represents revenue related to this line of business.



Our revenue during the nine months ended September 30, 2020 was lower than the
same period in 2019, as the volume of new contracts entered into with customers
has decreased in 2020 due in-part to COVID-19 and the impacts on our customers
and the industry in which we operate. During the nine months ended September 30,
2020, we had 22 contracts in progress, whereas we had 31 contracts during the
same period in 2019. We expect these trends to continue for the foreseeable
future.



                                       18

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Costs of Revenue



Our cost of revenue represents costs incurred associated with performing
services under our customer contracts acquired under the Emerging Growth
Agreement. Our cost of revenue for the nine months ended September 30, 2020
related to this line of business. Our cost of revenue decreased due primarily to
the decrease in revenues during the nine months ended September 30, 2020 as
compared to the same period in 2019. We expect for our cost of revenue to change
proportionately with changes in revenues recognized in future periods.



Operating Expenses



Our operating expenses for the nine months ended September 30, 2020 decreased by
$588,753 as compared to the prior year period due primarily to higher legal and
professional fees in 2019 associated with the Asset Purchase Agreement and the
Emerging Growth Agreement, as well as $120,000 of compensation expense during
the nine months ended September 30, 2019 related to our board of directors which
did not re-occur in 2020. We also had higher transition expenses paid pursuant
to the Emerging Growth Agreement of $60,00 during 2019 as compared to 2020.
Continuing operating expenses presented during the nine months ended September
30, 2020 and 2019 reflect administrative expenses associated with payroll,
business insurance, legal and accounting fees that we expect will continue to
incur.


Discontinued Operations





Effective June 18, 2019, we sold substantially all of our assets associated with
the CAKE Business for total proceeds of $20,892,667. Accordingly, we had a gain
from discontinued operations during the nine months ended September 30, 2019 of
$14,471,162, which includes the gain on sale of the CAKE Business of $19,473,080
offset by losses from the CAKE business through June 18, 2019. During the nine
months ended September 30, 2020, we had a loss on discontinued operations
resulting primarily from the loss on foreign currency translation associated
with dissolving our Subsidiary in the UK.



Liquidity and Capital Resources





On May 15, 2019, we entered into the Asset Purchase Agreement to sell
substantially all of our assets related to the CAKE Business. Concurrent with
this agreement, we also entered into the Emerging Growth Agreement where we
acquired certain assets from Emerging Growth, LLC related to its sponsored
content and marketing business for purchase price consideration consisting in
part of $420,000 in cash. In September 2019, we received proceeds of $500,000
from a note payable. On May 6, 2020, we received $263,000 in the form of a loan
from the PPP, as well $150,000 in proceeds from a loan with the SBA on June 24,
2020. Our plan to continue as a going concern includes raising additional
capital in the form of debt or equity, growing the business acquired under the
Emerging Growth Agreement and managing and reducing operating and overhead
costs. We cannot provide any assurance that unforeseen circumstances that could
occur at any time within the next twelve months or thereafter will not increase
the need for us to raise additional capital on an immediate basis.



These matters, among others, raise substantial doubt about our ability to continue as a going concern. These financial statements do not include any adjustments to the amounts and classification of assets and liabilities that may be necessary should we be unable to continue as a going concern.

The following is a summary of our cash flows from operating, investing and financing activities for the nine months ended September 30, 2020 and 2019.





                                                                 Nine Months Ended
                                                         September 30,       September 30,
                                                             2020                2019

Cash flows provided by (used in) operating activities $ (326,119 ) $ (6,153,982 ) Cash flows provided by investing activities

$        (6,633 )

$ 20,470,916 Cash flows provided by (used in) financing activities $ 353,000 $ (13,407,514 )

As of September 30, 2020, we had unrestricted cash of $107,519.





Net cash used in operating activities was $326,119 during the nine months ended
September 30, 2020, compared to cash used in operating activities of $6,153,982
during the same period in 2019. The cash used in operating activities in 2020
was primarily the result of the net loss during the period, offset by an
increase in accounts payable and accrued expenses. During the nine months ended
September 30, 2019, our net cash used in operations was primarily the result of
the payment of a large number of accounts payable and other operating
liabilities at the time of closing of the Asset Purchase Agreement on June 18,
2019.



Net cash provided by investing activities during the nine months ended 2019
consisted primarily of proceeds from the sale of the CAKE Business of
approximately $20.9 million, offset by cash used of $420,000 for the acquisition
of assets pursuant to the Emerging Growth Agreement. Our cash flows used in
investing activities during the nine months ended September 30, 2020 was $6,633
from the acquisition of property and equipment.



                                       19
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Net cash provided by financing activities during the nine months ended September
30, 2020 of $353,000 was the result of proceeds from notes payable of $413,000,
offset by the payment of preferred stock interest of $60,000.  Net cash used in
financing activities in 2019 consisted of payments of approximately $11.8
million to repay the principal amounts outstanding under our credit facilities,
repayment of promissory notes of $2.7 million and repayment of related party
notes of $300,000. These repayments occurred at the time of closing of the Asset
Purchase Agreement on June 18, 2019 for the sale of the CAKE Business. The cash
used in financing activities in 2019 was offset by proceeds from credit facility
borrowings of $900,000, as well as proceeds of $500,000 from a note payable in
September 2019.



Description of Indebtedness



As of June 18, 2019, upon the closing of the Asset Purchase Agreement for the
sale of the CAKE Business, all existing debt at the time was either paid off or
settled through the exchange of outstanding principal into Series A Preferred
Stock.


On September 10, 2019, we entered into a promissory note payable whereby we borrowed $500,000 bearing interest at 8% per annum. Interest on the note is payable quarterly on the first business day of December, March, June and September commencing December 1, 2019. Outstanding principal on the note is due in full on September 30, 2022.





In connection with the promissory note on September 10, 2019, the Company issued
warrants to purchase 500,000 shares of the Company's common stock at an exercise
price of $0.10 per share. The warrants expire on September 10, 2024 and are
fully vested upon issuance. The note was discounted by $17,624 allocated from
the valuation of the warrants issued. The discount recorded on the note is being
amortized as interest expense through the maturity date, which amounted to
$1,479 and $4,405 for the three and nine months ended September 30, 2020. As of
September 30, 2020, the net book value of the promissory note amounted to
$488,582 including the principal amount outstanding of $500,000 net of the
remaining discount of $11,418.



On May 6, 2020, the Company entered into a promissory note, or the Note, with
Pacific Western Bank, evidencing an unsecured loan, or the Loan, in the amount
of $263,000 made to the Company under the Paycheck Protection Program, or the
PPP. The PPP is a program of the U.S. Small Business Administration, or SBA,
established under the Coronavirus Aid, Relief, and Economic Security Act, or the
CARES Act. Under the PPP, the proceeds of the Loan may be used to pay payroll
and make certain covered interest payments, lease payments and utility payments,
or the Qualifying Expenses. The Company intends to use the entire Loan amount
for Qualifying Expenses under the PPP. Under the terms of the CARES Act, PPP
loan recipients can be granted forgiveness for all or a portion of the loan
granted under the PPP, with such forgiveness to be determined, subject to
limitations, based on the use of the loan proceeds for payment of Qualifying
Expenses and the Company maintaining its payroll levels over certain required
thresholds under the PPP. The terms of any forgiveness also may be subject to
further requirements in any regulations and guidelines the SBA may adopt. No
assurance can be provided that the Company will obtain forgiveness of the Note
in whole or in part.



The interest rate on the Loan is 1.0% per annum. The Note matures on May 6,
2022. On December 1, 2020 and on the first day of each month thereafter until
May 1, 2022, the Company must make monthly payments of $14,727 under the Loan
that is not forgiven in accordance with the terms of the PPP and related accrued
interest thereon. The Note contains events of default and other conditions
customary for a Note of this type. As of September 30, 2020, the current portion
of the Loan due within the next 12 months amounted to $144,327.



On June 24, 2020, the Company entered into a Loan Authorization and Agreement
with the SBA under which the Company borrowed $150,000, and issued to the SBA a
note and security agreement for the amount borrowed. Outstanding borrowings
accrue interest at a rate of 3.75% per annum, and installment payments,
including principal and interest, of $731 are due monthly and begin 12 months
from the date of the loan agreement. The balance of any remaining principal and
interest is due 30 years from the date of the loan agreement. As collateral for
the borrowing, the Company granted the SBA a security interest in substantially
all assets of the Company.


Future scheduled maturities of long-term debt are as follows.





                       Year Ended
                      December 31,

2020 (remainder of)   $      13,221
2021                        175,028
2022                        574,751
2023                          2,262
2024                          3,285
2025                          3,416
  Thereafter                141,037
  Total               $     913,000




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Obligations Under Preferred Stock





On June 20, 2019, existing debtholders with outstanding principal balances
totaling $500,000 were issued an aggregate of 500 shares of Series A Preferred
Stock, each with a stated value per share of $1,000, as conversion of $500,000
worth of outstanding promissory notes. The Series A Preferred Stock bears
interest at 12% per annum, and is convertible into our common stock at the
election of the holder at a conversion price per share to be mutually agreed
between us and the holder in the future, and be redeemable at our option
following the third year after issuance, without voting rights or a liquidation
preference.



On June 20, 2019, we issued 3,000 shares of Series B Preferred Stock, each with
a stated value of $1,000 per share, to Emerging Growth, LLC as part of the
Emerging Growth Agreement. The aggregate fair value of $687,000 was recorded as
part of the acquisition price of the net assets acquired from Emerging Growth,
LLC. The Series B Preferred Stock bears interest at 6% per annum and is
convertible into our common stock at the election of Emerging Growth, LLC at a
conversion price per share to be mutually agreed between us and Emerging Growth,
LLC in the future, without voting rights or a liquidation preference, except
with respect to accrued penalty interest.



Other outstanding obligations at September 30, 2020





Warrants


As of September 30, 2020, 5,256,944 shares of our common stock are issuable pursuant to the exercise of warrants.





Options


As of September 30, 2020, 3,160,000 shares of our common stock are issuable pursuant to the exercise of options.

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements.





COVID-19



In March 2020, the outbreak of COVID-19 caused by a novel strain of the
coronavirus was recognized as a pandemic by the World Health Organization, and
the outbreak has become increasingly widespread in the United States, including
each of the areas in which we operate. While to date we have not been required
to stop operating, COVID-19 has had and is expected to continue to have an
adverse effect on the financial condition of us and our customers. While it is
unknown how long these conditions will last and what the complete financial
effect will be, it is expected to have a significant adverse impact to our
revenue and ability to obtain financing.

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