Cheil has named Hadley Newman as its MENA Regional Director, for its experiential department. The appointment cements Cheil's commitment to its integrated offering by seeking the best talent from across the industry. Hadley joins Cheil from mmg Publicis where he oversaw the strategic development and delivery of live communications projects for various clients from the Qatar office.

In his new role, Newman will grow Cheil's experiential department by aligning its strategies with the agencies philosophy for 'Ideas that Move'. Through insight, brand narrative and an alignment to digital, Newman will be responsible for moving brands and products in a live setting.