Cheil Worldwide SW Asia has named Abhishek Gupta as digital creative director. Gupta a creative professional comes with more than 14 years of experience in a variety of platforms including films, print, and digital. His repertoire includes automobiles, aviation, banking, finance & insurance, fast food, fashion & lifestyle, technology and telecom among others.

Gupta will be working closely with both the creative and digital teams, and report to Rajesh Bhatia and Nima DT Namchu. Gupta moves from MRM/McCann where he was executive creative director.