Brad Brinegar has been tapped to lead the North American arm of Cheil Worldwide from the company's office on the American Tobacco Campus. As Cheil's North American CEO, Brinegar will be responsible for setting the company's strategy in the United States, Canada and Mexico. Brinegar says that strategy will be driven by looking for ways to build on the complementary services offered by the three agencies that comprise Cheil's holdings in North America: The Barbarian Group, iris Worldwide and McKinney.

Brinegar will retain his position as CEO of McKinney in addition to his new role as CEO of Cheil Worldwide's North American operations.