Chicken Soup for the Soul Entertainment, Inc. announced it will launch a first-of-its-kind viewer reward program across its entire streaming ecosystem with TaTaTu. By simply watching Ad-Supported Video-on-Demand (AVOD) or Free Ad-Supported Streaming Television (FAST) through the company's streaming services, consumers will earn coins which can be used to bid on prizes and buy products. The service will be available on the Redbox, Crackle, and Chicken Soup for the Soul streaming apps.

TaTaTu is the first platform to reward users with coins, called TTU Coins, which are a digital points system (not a cryptocurrency). TaTaTu's innovative technology will give consumers a unique, rewarding experience from simply watching movies and TV series on the Chicken Soup for the Soul Entertainment streaming services. The coins can be used to bid on prizes, as well as buy products that are always being updated.

The companies previously announced a deal to launch AVOD streaming in new international markets using movies and TV series owned by Chicken Soup for the Soul Entertainment.