605 announced that MacDonald is an advanced media veteran who brings over 20 years of experience and executive sales leadership to his role at the company, with expertise in data analytics, SaaS business development and audience-based data solutions in media and advertising technology. In his position at 605, MacDonald will be an integral part of the executive leadership team, responsible for overseeing the development of the overall sales strategy and plan for the company. He will lead all aspects of sales and account management functions in support of the company's growth objectives, and collaborate across all of 605's departments to further develop its suite of products and services. MacDonald will lead direct sales of 605's advanced advertising and measurement solutions to national advertisers and agencies in addition to business development activities with industry partners and alliances. He will report to Ben Tatta, 605's President and Co-Founder. Prior to joining 605, MacDonald most recently served as Senior Vice President of Digital Solutions at V12 Data, an omnichannel data provider. Before that, he served as Vice President of Business Development at media analytics company Deep Root Analytics.