Choice Hotels International, Inc. has appointed Donna Vieira to its board of directors. Vieira is executive vice president and chief commercial officer at Sallie Mae. Previously, she was chief marketing officer of consumer banking and wealth management at JPMorgan Chase. She is a transformational, inclusive leader who throughout her career has consistently delivered outstanding business results through a clear strategic vision. Vieira brings extensive experience in marketing and general management via her current role at Sallie Mae and her work at other leading financial services companies including American Express and JP Morgan Chase. At American Express, Vieira focused on new customer acquisition and product development and oversaw the launch of a series of new card products including Blue Business and Business Membership Rewards and was a member of the team that launched Open Small Business. At JP Morgan Chase, Vieira held key small business and consumer-focused roles.