Cineplex : Q4 2023 Investor Presentation

© Cineplex Inc., This document is confidential and may not be shared, distributed or reproduced without permission.

This presentation contains, and our officers and representatives may from time to time make, forward-looking statements within the meaning of applicable securities laws. These forward-lookingstatements may include, among others, statements with respect to Cineplex's objectives and goals, and strategies to achieve such objectives and goals, as well as statements with respect to Cineplex's beliefs, plans, objectives, expectations, anticipations, estimates and intentions. The words "may", "will", "could", "should", "would", "suspect", "outlook", "believe", "plan", "anticipate", "estimate", "expect", "intend", "forecast", "objective" and "continue" (or the negative thereof), and words and expressions of similar import, are intended to identify forward-lookingstatements.

By their very nature, forward-looking statements involve inherent risks and uncertainties, including those described in Cineplex's Annual Information Form ("AIF") and Management's Discussion and Analysis for the year ended December 31, 2022 and for the year ended December 31, 2023 (collectively, the "MD&A"). These risks and uncertainties, both general and specific, give rise to the possibility that predictions, forecasts, projections and other forward-looking statements will not be achieved. Certain material factors or assumptions are applied in making forward-looking statements and actual results may differ materially from those expressed or implied in such statements. Cineplexcautions readers not to place undue reliance on these statements, as a number of important factors, many of which are beyond Cineplex's control, could cause actual results to differ materially from the beliefs, plans, objectives, expectations, anticipations, estimates and intentions expressed in such forward-looking statements. Additional information about factors that may cause actual results to differ materially from expectations and about material factors or assumptions applied in making forward-lookingstatements may be found in the "Risks and Uncertainties" section of Cineplex's MD&A.

Cineplex does not undertake to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable Canadian securities law. Additionally, Cineplex undertakes no obligation to comment on analyses, expectations or statements made by third parties in respect of Cineplex, its financial or operating results or its securities.

Ellis Jacob

President and Chief Executive Officer

• Assumed position in 2003; previously served as CEO and co- founder of Galaxy Entertainment Inc.
• Received the Order of Canada, the Order of Ontario, Canada's Most Innovative CEO, Canada's Most Admired CEO, ICTA Global
  Cinema Innovation Award, and the 2022 NATO Marquee Award
• 35+ years of industry experience

Dan McGrath

Chief Operating Officer

• Assumed position in 2011; previously served as Executive Vice President
• Director at Scene+, the Movie Theatre Association of Canada, and Canada's Walk of Fame
• 35+ years of industry experience

Gord Nelson

Chief Financial Officer

• Appointed Chief Financial Officer in 2004
• Named Canada's CFO of the Year for 2016
• Received Fellowship Designation from the Chartered Professional Accountants (CPA) Ontario in 2021
• Director at Scene+
• 35+ years of industry experience

Sara Moore

EVP and Chief Marketing Officer

Kevin Watts

EVP, Exhibition and LBE

Fab Stanghieri

EVP and

Managing

Director, Media

Scott Hughes

EVP and Chief

Digital and

Technology

Officer

Thomas Santram

SVP, General

Counsel

Legal

Kim West

Vice President,

Human Resources

Highly experienced management team with over 150 years of combined industry experience

Pure Play Theatre and Cinema Media Company

1 (1979 - 2002)

Cineplex Odeon Corporate founded with the first "multiplex" in Toronto

Ellis Jacob and Gord Nelson join Cineplex in 1987/8

2 (2003 - 2012)

Strengthened market share in the theatrical exhibition market and established a national presence in Canada; share of exhibition business grows from 29% to 75%

BOX OFFICE MARKET SHARE(1)

FOR FULL YEAR ENDED DECEMBER 31, 2003

Diversified Entertainment and Media Company

3 (2012 - Present)

Created diversified entertainment and media business with entry into Amusement

& Leisure and expanded Media through acquisitions and organic growth

BOX OFFICE MARKET SHARE(2)

FOR FULL YEAR ENDING DECEMBER 31, 2023

(3)

Guzzo 4%

Other 8%

Landmark 3%

Empire

5%

AMC 6%Famous

Players

46%

Cineplex Galaxy 29%

(3)

(3)

3

Following a strategic focus centered around strengthening market position in the exhibition business, current management has executed on its strategic plan and transformed Cineplex into a leading and diversified Media & Entertainment Company. Cineplex is the LARGEST motion picture exhibition company in Canada.

1. Source: A.C. Nielson EDI Data
2. Source: Rentrak
3. Percentages represent 2023 adjusted EBITDAaL (excl. Corporate & Other) split by division, pro forma for P1AG divestiture

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• On November 22, 2023, Cineplex entered into a definitive purchase agreement with OpenGate Capital to sell its amusement solutions business, P1AG, for gross proceeds of $155 million, subject to certain closing adjustments
• • The transaction closed on February 1, 2024
• The purchase price represents an ~7.5x multiple on free cash flow (~5.0x multiple on adjusted EBITDAaL) after normalization and standalone cost adjustments
• Proceeds from the sale of P1AG were used to repay bank debt
• As part of the transaction, P1AG and Cineplex executed a long-term commercial agreement whereby P1AG will continue to service and supply amusement equipment in Cineplex's theatres and location-based entertainment venues on similar terms (no impact to exhibition and LBE reporting segments)

• Operates modern multiplex theatres in major metropolitan and mid-sized markets
• Offers multiple premium experiences for movie-lovers
• During 2023, premium theatre formats made up 41.4% of box office revenues

Guzzo, 2%

Other,

11%

Landmark,

13%

Cineplex, 74%

Operates 1,631 screens in 158 theatres across Canada

BC	AB					NL 2
25
19	SK	MB		QC
			PE
		6		ON
		5	17	2
			67
					NB	NS
# Number of Locations				5	10

Note: as of December 31, 2023

IMAX

DBOX

4DX

Screen X

Clubhouse

Recliners

Screens1

808

97

26

99

102

7

17

5

299

Locations1

158

80

26

25

88

7

17

5

35

Premium

✓

✓

✓

✓

✓

✓

✓

✓

✓

Pricing

Reserved

✓

✓

✓

✓

✓

✓

✓

✓

✓

Seating

Features

▪

Highly-

▪

Wall-to-wall

▪

Immersive

▪

Enhanced food

▪

Seats move

▪

Specially

▪

270-

▪

Colorful décor

▪

Luxury

sophisticated

screens

movie

and beverage

in

designed

degree,

and playful

recliners

screens,

▪ Dolby

experience

menu

synchron-

motion seats

panoramic

seating

with

capable of

ATMOS

▪ Crystal-clear

▪

Adult-only

ization

set in pods of

movie-

▪

A selection of

powered

playing 2D

surround

images

licensed

with the

four and

watching

family-friendly

footrests

and 3D

sound at

▪

Giant

auditoriums

action on

synchro-

experience

films and an

pictures

most

screens

▪

Reserved luxury

screen

nized to on-

indoor play

locations

▪

Powerful

seating

screen action

structure

▪

▪ Environ-

Extra-wide,

digital

▪

Exceptional

where kids can

mental

climb, slide

high back,

surround

service at your

rocker seats

sound

seat

effects like

▪

and explore

▪

Exclusive

wind, mist,

In-auditorium

bubbles and

food service

licensed lounge

more

1. As of December 31, 2023

The theatrical exhibition has historically exhibited growth throughout recessionary periods and technological disruptions

Recession Year
COVID Impacted	The Great
Recession

Writer's Strike

		Dot.com
Actor's Strike		bubble	Impacted
			by COVID
	1990-92
	Recession
VCR	Internet	DVD	Streaming

Sources: North America ComScore; NATO