Cineverse Corp. announced Terry City, an industry veteran with more than 20 years of experience building and leading sales and partnerships divisions, has joined as Senior Vice President and Head of Cineverse 360. City has extensive experience in the ad landscape, with executive roles at Variety, Yahoo Entertainment, The Huffington Post, BuzzFeed, Tumblr and most recently Tastemade.

In addition, City is the co-founder of Steel Titan Entertainment, producers of the Emmy Award winning ESPN: 30 for 30 film, Playing for the Mob. City is also an advisor to many startups and entrepreneurs as well as being a mentor to college students and young industry professionals. City will expand the advertising team significantly over the next quarter to provide expanded ad vertical coverage nationally.

Additionally, Cineverse has brought on Andrew Baritz, and Eventually A Castle where he is principal, to oversee C360 ad operations and strategy. Baritz will focus on launching The Cineverse Audience Network, to include developing new advertising products, audience targeting capabilities, and data activation, as well as overseeing ad operations and optimization of the overall 360 business.