EMBATTLED data firm
The firm has since been on a major turnaround plan and called in tech veteran
In a statement yesterday, Kelly said it was "time to focus our attention on the future".
"The rebranding of the Company to Cirata is not just a name change, it is a new start for the Company, and will positively impact every aspect of our business. We are excited to have this opportunity for Cirata to become a global market leader," he added.
The rebranding of the firm will not alter its business operations or financial framework.
Bosses said the firm's turnaround was "quickly gaining momentum".
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