CoinSmart Financial Inc. announced the addition of three key new hires in its Toronto office as it expands its leadership team to accelerate company growth after a record year. Jodi Klein joins as Head of Growth, Pierre Soulard as Chief Legal Officer, and Nooreen Kanji as Head of People. Jodi brings over 15 years of expertise in Digital Marketing and Marketing Technology.

Most recently, Jodi was Director of Marketing Acquisition and Digital Engagement Marketing at Scotiabank, as well as Senior Director of GroupM Trading division, and Digital Marketing Program Manager at Dell Canada. Pierre will oversee CoinSmart's corporate legal strategy and affairs and provide strategic guidance to the executive team and Board of Directors. Pierre joins CoinSmart from Miller Thomson LLP where he was a partner.

He brings a wealth of expertise in corporate finance, public and private M&A transactions, and corporate governance.  Nooreen's newly-created role encompasses recruitment administration, onboarding, legal compliance, payroll, data and reporting and other general people-related activities within the team. Before joining Coinsmart, Nooreen previously worked at Coinsquare as Head of Culture and Engagement, and earlier as Manager of the Talent & Culture division at Anomaly.