CoinSmart Financial Inc. announced a long-term national sponsorship agreement with the Canadian Hockey League (CHL) to become the CHL's Official Crypto Trading Partner across its three member leagues, the OHL, WHL, and the QMJHL. The agreement with CoinSmart is the CHL's first partnership with a cryptocurrency firm, with the sponsorship activating on January 28 during the CHL on TSN broadcast game where the Regina Pats play host to the Prince Albert Raiders. Year 1 of the multi-year deal will see CoinSmart premium branding and signage displayed in and around rinks across multiple teams this season including in-ice logos across all CHL major events.

The following seasons will see CoinSmart branding extended across 24 teams across all three leagues.