LiveReel Media Corporation announced that Jeff Kehoe has resigned as a director of the corporation, and was replaced by Paul Sparkes. The Board of Directors now consists of Michael Wekerle, Henry Kneis and Paul Sparkes. Mr. Sparkes currently serves as the Executive Vice-Chairman of Difference Capital Financial Inc. and is an accomplished business executive with over 20 years of experience in the public and private sectors.

Mr. Sparkes serves on a number of boards including the Liquor Control Board of Ontario (LCBO), Thunderbird Films, Bluedrop Performance Learning, FemMED, Canada's Venture Capital & Private Equity Association (CVCA), and is the Chair and founding member of the Smiling Land Foundation.