Coty, extends its strategic partnership with Cruelty Free International, the leading global organisation working to end animal testing. Coty powerhouse brands Rimmel, Manhattan, and Risqué are now approved under the Cruelty Free International Leaping Bunny Programme, joining Coty brand, COVERGIRL, which was approved in 2018. As one of the global beauty brands with a presence in over 80 countries, Rimmel's approval alongside CoverGirl, is a significant step in the democratisation of cruelty free beauty globally.

Manhattan, a leading mass brand in Germany established in 1964, has long stood for self-expression and is now on a mission to offer color cosmetics that are kinder to people, animals and the planet. For Risqué, the #1 Brazilian nail polish brand that has been in the market for over 60 years, Leaping Bunny approval is another step delivering on its smart-choice proposition, offering high quality products at a fair price. Cruelty Free International's Leaping Bunny Programme is the globally recognisable gold standard for cruelty free cosmetics, personal care, household, and cleaning products with requirements that go above and beyond legal requirements restricting animal testing.

Approval must be given to a brand's entire range - individual products cannot be approved. Coty collaborated with Cruelty Free International to forensically investigate its entire supply chain for Rimmel, Manhattan, and Risqué. This rigorous process included an audit on each brand's suppliers, raw materials, and individual ingredients.

The Cruelty Free International Leaping Bunny Programme is the only global cruelty free approval that also requires a supplier monitoring system to be implemented by the brands to ensure ongoing compliance. Rimmel, Manhattan, and Risqué products will feature the Leaping Bunny logo later this year, providing the best assurance for consumers that a company has made a genuine commitment to help end animal testing and adheres to the Programme's strict criteria.