Coty and Marni announced a new licensing agreement to develop, produce, and distribute a line of fragrances and beauty products beyond 2040. This new agreement solidifies Coty's commitment to strengthening its presence in the luxury fragrance segment through a long-term partnership with Marni, establishing a coalition grounded in shared values of expertise, innovation and forward-thinking creativity. The first offering under this licensing agreement is expected to launch in 2026.

The collection will focus on translating Marni's creative and fashion-forward identity into the realm of beauty. With the launch building on Marni's distinct brand equity to deliver a premium offering, it promises a unique and elevated beauty experience for consumers. Through the agreement with Marni, Coty strengthens its partnership with OTB Group, following the recent successful license renewal with Jil Sander.