Creative China Holdings Limited provided unaudited consolidated earnings guidance for the six months ended 30 June 2017. Based on the preliminary review of the unaudited consolidated management accounts of the Group for the six months ended 30 June 2017 and the information currently available to the Board, the Group expects a further deterioration from the loss recorded in the first quarter of 2017 and expects to record a significant increase in loss for the six months ended 30 June 2017 as compared to the loss for the corresponding period in 2016. The increase in loss is mainly due to the decrease in turnover for the six months ended 30 June 2017 as compared with the corresponding period in 2016 because certain customers had reduced the co-operations in program production with the Group; the mobile live broadcasting business were kicked off in the second half in 2016 and it is an internet base business and currently in a developing stage. The Group anticipates to face a challenging outlook in such business in the near future and require continue deployment of resources to develop new contents to attract users. Hence, the Group incurred higher content production costs, network operating costs and marketing expenses for the six months ended 30 June 2017 as compared to the corresponding period in 2016; and entertainment contents on demand system business which were also kicked off in the second half in 2016 is simultaneously in a developing stage. In order to stimulate its development and increase market share, the Group incurred more cost on marketing and customer supporting services for the six months ended 30 June 2017 as compared to the corresponding period in 2016.