CULT Food Science Corp. announced the introduction of Noochies! Freeze Dried Cat Snacks, the first-of-its-kind cat snack in North America.

Before that, mainstream cat treat brands did not offer meatless options. This is largely due to a long-held belief that cat diets are incompatible with meat-free or vegan foods. But a recent peer-reviewed study shows cats can indeed eat a vegan diet, when supplemented with essential nutrients cats need for survival.

Cats are considered obligate or "true" carnivores in the wild - they need nutrients found in animal tissue for survival. The Noochies! Freeze Dries Cat Snacks are not meant to replace those nutrients, but to compliment a cat's existing diet.

The crunchy, freeze dried morsels are high in fiber and B vitamins, which are not generally found in meat-based diets. Noochies! are also high in protein, comparable to premium cuts of chicken or lamb.

Another major hurdle to cats eating meat-free diets is taste. Cats have finely tuned palates and tend to be attracted to animal fats. Noochies!

with the help of scientists in yeast lab, have solved that palatability issue with patented blend of yeasts. Noochies! is the world's first freeze-dried, high-protein and nutrient-rich pet food made without factory farming.

patented ingredients, Bmmune®? and Bflora®?, are animal-free components that offer pets a spectrum of health benefits, including improved digestion, immune system support, and overall cognitive and heart health.