DADA : Approval of the Issuer’s Statement by the Board of Directors

Press Release in accordance with CONSOB Regulation No. 11971/1999 and subsequent modifications

PRESS RELEASE

Florence, December 13th, 2017 - The Board of Directors of Dada S.p.A.("DADA") today met and approved, also taking into consideration the positive opinion of the Independent Directors prepared in accordance with article 39-bis of Consob Regulation n. 11971/1999 (the "Opinion of the Independent Directors"), the press release prepared in accordance with article 103, paragraph 3, of Leg. Decree 58/1998 and article 39 of Consob Regulation n. 11971/1999 (the "Issuer's Press Release"), expressing its considerations with regard to the mandatory Public Tender Offer (the "Offer") promoted by Dali Italy Bidco S.p.A. (the "Offeror"), a whollyowned HG Capital LLP company, having as its object 5,098,744 ordinary shares of DADA, plus the maximum additional 1.565.000 ordinary shares that may be issued in case of a full subscription to the stock options plans. The Board of Director of DADA has agreed unanimously, with the only exception of the newly appointed directors representing the Offeror- who abstained from the discussion and from the related vote for reasons of opportunity - that the consideration, equal to Euro 4.00 per DADA share offered by the Offeror within the Offer is fair from a financial perspective. For an illustration of the further evaluations carried out by the Board of Directors, please refer to the Issuer's Press Release which will be published together with the Offer Document in accordance with the terms and procedures indicated by law. To the Issuer's Press Release will be attached: (i) the fairness opinion provided by the independent financial advisor Leonardo & Co. S.p.A., appointed by the Board and by the Independent Directors; (ii) the Opinion of the Independent Directors.

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DADA S.p.A. - listed in the STAR segment of the Milan Stock Exchange - is an international leader in online presence and visibility services (domains, hosting, servers, online brand protection) for European SMEs. With over 650 thousand business customers, 1.9 million domains under management, 2.0 million email accounts and 650 thousand active hosting plans, DADA is one of the leading names in the European Domain & Hosting segment and is a key player in its markets of operation: in Italy through its established brand Register.it and the recently acquired brands Etinet and Sfera, as well as in the UK, Ireland, Spain, France, Portugal and Holland under the Namesco, Simply Hosting & Servers, Register365, Nominalia and Amen brands, respectively.

For further information

www.dada.eu

DADA Investor [e-mail]

Cinzia Trezzi Press Office Burson-Marsteller Tel. [phone]

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