Daimler : Purist, elegant and sensuous. The new prescription eyeglasses from Mercedes-Benz and ic! berlin

Jan 19, 2022

Stuttgart

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Stuttgart. For the second time, two German design icons combine their creativity in a unique design idiom: Inspired by the flowing aesthetics of Mercedes-Benz vehicles, eyewear manufacturer ic! berlin is launching a new eyewear collection for 2022 in cooperation with Mercedes-Benz. The prescription eyeglasses developed for the first time with the extremely light, almost rimless frames is characterised by sensuous lines and a very high level of wearing comfort. With regard to the colour combinations - from sporty tones to emphatically elegant - the designers were inspired by the accent language and elegance of the Mercedes-Benz EQ vehicles, among other things.

Thanks to the 0.6 millimetre thin but extremely robust stainless steel, the newly developed, four different prescription eyeglasses look very slim, but still offer the perfect balance of stability and flexibility. In addition, the 90-degree turned temple ensures a minimalist and reduced look. In all models, the hinge system consists of interlocking components and therefore does not require the use of screws. The stylish, purist branding is provided by a discreet, laser-engraved Mercedes-Benz star on the hinge element. All models are produced in the ic! berlin Manufaktur in Berlin-Marzahn.

The following models are available to choose from:

MB 07: Sporty meets filigree
In the MB07 model, the front appears round and sporty despite its medium-sized, rectangular shape. The design of these eyeglasses is characterised in particular by the reduction to essential filigree design elements - these guarantee utmost wearing comfort and complete the personal style of the wearer.

MB 08: Striking statement eyeglasses for every day
With its striking rectangular lens shape and its top bridge, the MB 08 model is an elegant eye-catcher. The front radiates an architectural decisiveness that combines with the other filigree elements to form a stylish unit. A design statement for everyday life.

"With the new collection, which also includes prescription eyeglasses for the first time, we are continuing our successful collaboration with ic! berlin. With the Mercedes-Benz versions, which like all ic! eyeglasses is characterised by its synthesis of materiality and functionality, the focus was on reduction as an expression of a new sense of luxury. Sensuous lines combined with incomparable wearing comfort achieved through low weight represent for us the translation of modern luxury into the world of eyewear", says Martin Bremer, Head of Creation Corporate Design at Mercedes-Benz.

MB 09: Comfortable and individually adjustable lightweight
The model with a wide frame and medium-sized lenses is rectangular in shape with rounded, flat edges and a greater overall width. Thanks to the universally adjustable nose pads and individually adjustable stainless steel temples, it can be optimally adjusted to the face. The temple ends made of TPE (thermoplastic elastomers) can also be adjusted and have been newly designed for this collection. In concert with the temples and nose pads, the frame sits securely and is comfortable to wear thanks to the lightweight stainless steel.

MB 10: Refined, almost weightless design
The model inspires with elegant details, such as the iconic 6-millimetre slim, screwless spring hinge temple. In addition, the frame appears particularly light despite its large, striking rectangular shape - the filigree rim allows the lenses to literally float in the frame. Elegant accents are provided by the Mercedes-Benz Star pattern lasered into the temple and the gold hinge clip on a matt black frame. The perfectly adjustable temples ensure that the frame is comfortable to wear.

Each of the four models is available in the colour combinations Black, Pearl, Gun Metal and Electric Powder Blue - inspired by the colour language of the Mercedes-Benz EQ models, such as the fine LED accents of the EQ interiors, for example.

"ic! berlin strives for perfection and exceptional design - Made in Germany. We could therefore think of no better partner than Mercedes-Benz to create high-quality, innovative and aesthetic eyeglass models that combine the best of car and eyewear design", explains Oliver Henning, Head of Marketing and responsible for product management at ic! berlin.

From 15 January, all models will be available at authorised ic! berlin opticians.

About ic! berlin
The eyewear manufacturer ic! berlin was founded in 1996 in Berlin and makes innovative eyeglasses by hand in Germany, in line with the company's philosophy: Style. Made in Germany". ic! berlin models are extremely light, flexible and are characterised in particular by a worldwide unique, screwless hinge solution. Nowadays eyewear from ic! berlin is sold in more than 60 countries around the world. The company is based in Berlin and currently employs more than 150 people. www.ic-berlin.de