DAVI Luxury Brand Group, Inc. announced the recent launch of its new DAVI skincare product line in South Korea under the 10-year exclusive licensing agreement that the company entered into with LG Household and Health Care Ltd. The new product line was developed, and is being marketed and distributed as luxury skincare products under the company's DAVI(R), DAVI NAPA(R) and DAVI SKIN(R) brand names. DAVI, in collaboration with LGHH's research and development team, created the skincare line utilizing LGHH's advanced technology along with DAVI's exclusive Meritage(TM) Blend and the patented Phytosphere technology-'Phyto-Meritage(TM)' that DAVI uses for its products. The license agreement with LGHH grants LGHH the right to commercialize DAVI(R) branded women's and men's skincare and cosmetics in the Asia, including the development of retail outlets and other commercial ventures in the Asian-Pacific region.

This region currently represents nearly 60% of the global market for premium skincare products. LGHH commenced sales of DAVI products in the third quarter of 2013 with the opening of four new DAVI(R) retail stores in Seoul, South Korea that are dedicated to the sale of DAVI(R) branded skincare and cosmetic products. These DAVI(R) retail stores are currently operating in two of Seoul's most prestigious Luxury Department store chains, the Lotte and Galleria department stores.

Additional new DAVI stores in high-level luxury department stores are scheduled to open in South Korea in 2014. LGHH plans to launch additional DAVI(R) branded stores through high-level department stores in other Asian-Pacific territories such as Japan, China, Hong Kong and Singapore in 2014. The DAVI(R) stores currently feature over 30 SKUs of skincare products, including the Company's flagship Le Grand Cru Collection, moisturizers, cleansers, toners, essences, serums and specialty products.