Yosen Group, Inc. announced to have added a new business model: "whole store franchising". The first franchised store managed by Yosen, Haigohuge, located at Shushan District of Hefei city, Anhui Province in Eastern China, has opened for business. With the "whole store franchising" model, Yosen provides not only the global quality products of over 10,000 kinds offline and over 5,000 kinds online through its Lamapai cross-border B2C+O2O global shopping platform, but also Yosen's operational management to the franchised store, including products overseas purchasing, distribution logistics, store design, and brand marketing. Haigohuge is the first cooperative partner to build a whole franchised store under Yosen's model. Yosen led series of store opening preparations, from location selection, layout design, store renovation to products sourcing and training. With this Yosen successfully secured RMB 1.3 million worth of orders to supply products initially and anticipates orders exceeding RMB 10 million from Haigohuge over the next one year or so.