Definitive Healthcare announced the launch of its Atlas Dataset on Snowflake Marketplace. Joint customers can now access and connect Definitive Healthcare's Atlas Dataset, enabling them to make better, more informed decisions about their commercialization efforts. The new partnership will make three datasets available to joint customers on Snowflake Marketplace, including: NRx & TRx: Prescribing Activity: The NRx and TRx dataset gives companies visibility into new (NRx) and total (TRx) prescription activity for healthcare practitioners in the U.S. This healthcare commercial intelligence enables companies to gauge a medicine's launch performance, identify prescribing patterns, and pinpoint physicians to improve product performance.

Atlas US Healthcare Reference & Affiliations Dataset: The dataset includes executive contact information, financials, clinical metrics, quality performance, physical addresses, organizational hierarchy, technologies, payor mix, and more. This healthcare commercial intelligence enables organizations to understand the complex relationships between providers, access physical practice locations, determine how purchasing decisions are made, and measure a physician's influence. RxDecision Insights: Prescription Therapy Decisions: RxDecision Insights is a commercial targeting-focused dataset that optimizes sales force allocation and sizing, product switching analysis, generic-to-branded identifications, and dosage change identification at the physician level.

This healthcare commercial intelligence can be used to measure the impact of campaigns designed to influence treatment behavior.