(Alliance News) - Digitouch Spa announced Monday the consolidation of its partnership with the Treccani Group through the establishment of the newco Treccani Emporium Srl.

The shareholdings in the newco are 82.4 percent for the company Treccani Reti, which in turn is 90.9 percent owned by the Istituto della Enciclopedia Italiana and 9.1 percent by Treccani Scuola Spa, and 17.6 percent for Digitouch Ecommerce Solutions, which is 100 percent owned by Digitouch. Digitouch Ecommerce Solutions and Treccani Reti own two business units, both of which were merged into Treccani Emporium.

The newly formed board of directors appointed Francesco Di Norcia as CEO. Di Norcia has more than 20 years' experience in marketing, media and data-driven industries, including in major multinational companies, and was previously managing director of Digitouch Marketing.

The Emporium project, already online since Jan. 16, represents the digital store of Italian art and culture in the world through the sale of high quality design products, paper goods, art and culture symbolic of Made in Italy. An innovative and agile marketplace that encompasses Italian excellence so that they can spread Italian culture, design and tourism around the world. The platform reaches different types of population by offering, for example, products for children such as Treccani Junior, notebooks and notebooks for students, freelancers and entrepreneurs, up to design objects for families and their homes or companies and their offices.

Francesco Di Norcia, CEO of Treccani Emporium, commented, "I am delighted to lead this project with passion after having closely followed the early stages of marketplace development and marketing strategies. Entering a reality, whose team represents art and culture on the one hand and, technology and innovation on the other is of great motivation and honor for me. I therefore enthusiastically accept the new challenge, certain that we can accomplish important goals. We have, in fact, already begun to set up the solid foundations thanks to which it will be possible to quickly traverse the set goals."

DigiTouch's stock is up 0.4 percent at EUR2.72 per share.

By Giuseppe Fabio Ciccomascolo, Alliance News senior reporter

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