Direct Digital Holdings, Inc. announced a new partnership with Basis Technologies. As part of the agreement, Colossus SSP has directly integrated with the Basis media automation platform to enable more agencies and brands to increase diversity, equity and inclusion efforts by scaling spend on multicultural /diverse audiences and media, and minority-owned properties such as Blavity, Ebony and Univision. The company has 136,000 advertisers accessing its platform monthly, generating over 250 billion impressions per month across display, CTV, in-app and other media.

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