- Platform allows targeted, addressable inventory to be purchased utilizing real-time bidding technology
- DISH's proprietary supply-side platform seamlessly integrates linear TV ad inventory into digital advertising ecosystem
- DISH beta testing its marketplace with three initial demand-side platforms: DataXu, Rocket Fuel and TubeMogul
'For a consumer, the lines between smartphones, computers and TVs are
blurring,' said
DISH Media Sales partnered with digital ad technology leader
DISH's programmatic TV product offers advertisers the targeting effectiveness and scale of DISH's addressable advertising technology, full-screen ad viewability and accurate, impression-based viewership information from audience measurement company Rentrak. Targeting criteria includes 80 segments per impression based on household demographics and viewing behaviors.
The marketplace allows demand side advertisers per-impression control of targeting, frequency, trafficking, and buying, enhanced by aggregated set-top-box reporting. Ads are delivered to DVR set-top-boxes within the matched households and programmed to dynamically play during commercial breaks as the consumer views live and DVR content. DISH has an addressable audience of more than 8 million households nationwide.
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View source version on businesswire.com : http://www.businesswire.com/news/home/20151026005518/en/
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Source: DISH Media Sales
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