Dogness (International) Corporation announced an expansion into protective cold weather pet apparel. The first shipment was made to answer the urgent call from one of the Company's German based customers, which previously purchasedDognessproducts, including collars and leashes. The elevated utility price in the EU is making this winter especially difficult for pets and pet owners.

Every year dozens of pet deaths are reported and even more rescues occur despite awareness of the dangers presented by cold weather to dogs. Just like humans, dogs can develop hypothermia, difficulty breathing, heart rate slowing and potential death. Dogs with both short and thick coats are susceptible to the perilous conditions, as pets normally kept inside are not accustomed to longer-term exposure to the cold.

Each breed handles the cold in its own unique way, with leg length and weight among many factors. Salt and other commonly used chemical de-icers also pose a serious problem to sensitive areas, like the pads on the bottom of a dog's foot. Dogness has built an integrated salesplatform across all channels, with majorcustomers including Petco, PetSmart, Costco Wholesale Corporation, Xiuhu, Sam's Club, Walmart, Target, QVC®, Pet Value, Pets at Home, PETZL, Petmate, Trendspark, Anyi Trading, IKEA, SimplyShe, and online shopping platforms, such as Amazon, Chewy.com, Boqii Holding Limited, Target.com, HomeDepot.com, Loews.com, Wayfair.com, JD, Tmall and Taobao, as well as live streaming salesplatforms hosted by influencers.